摘要
农户从非亲环境行为转变为亲环境行为的过程中,面子观念对其影响至关重要。研究将转换过程划分为三个阶段,并从经典家庭理论出发,构建面子观念与农户亲环境行为偏好选择模型,在此基础上,以农户塑料袋重复利用行为为例,采用CGSS2013调查数据,运用Logit模型实证分析面子观念对农户亲环境行为的影响。结果表明:(1)在理性人假设下,在非亲环境行为转变为亲环境行为的第一阶段,由于转换成本的形成和高水平状态而维持成本较小,农户越看重面子观念,越对非亲环境行为具有明显偏好;(2)相较于男性,女性更偏好选择亲环境行为;(3)相较于不信教农户,信教农户更偏好选择亲环境行为。研究结论将在指导乡村振兴开展过程中对亲环境行为的宣传和监督上发挥重要作用。
In the process of farmers’transition from non-pro-environmental behavior to pro-environmental behavior,the influence of face concept is very important.The study divides the conversion process into three stages.Based on the classic family theory,a preference selection model of face concept and peasant household pro-environmental behavior is constructed.Based on this,peasant household plastic bag reuse behavior is taken as an example.Using the CGSS2013 survey data,the Logit model is used to empirically analyze the impact of the face concept on the pro-environmental behaviors.The results show that:(1)Under the assumption of a rational person,in the first stage of the transition from nonenvironmental behavior to pro-environmental behavior,due to the formation of the conversion cost and high-level state,the maintenance cost is small.The more farmers value the concept of face,the more they have a clear preference for nonenvironmental behaviors.(2)Compared with men,women prefer to choose pro-environmental behaviors.(3)Compared with non-religious farmers,religious farmers prefer to choose pro-environmental behavior.The conclusions of the study will play an important role in the promotion and supervision of pro-environmental behavior in guiding the rural revitalization process.
作者
程秋旺
陈钦
CHENG Qiuwang;CHEN Qin(School of Economics,Fujian Agriculture and Forestry University,Fuzhou Fujian 350002,China)
出处
《生态经济》
北大核心
2020年第5期200-207,共8页
Ecological Economy
基金
福建农林大学科技创新专项基金项目“福建林农不同生计策略类型对林种选择意愿的影响研究”(CXZX2017414)
福建省林业科学研究院项目“基于社会调查的福建省森林游憩价值评价技术研究”(KH1701380)。
关键词
面子观念
农户亲环境行为
塑料袋重复利用行为
偏好选择
the concept of face
the pro-environmental behavior of farmers
reuse behavior of plastic bags
preference
