摘要
[目的/意义]为智库开展智库信息传播活动,提升新媒体环境下智库的传播效率和传播影响力提供参考依据。[方法/过程]本文对新媒体环境下智库信息传播的方式和过程、智库信息传播的组成要素、要素间的相互关系以及智库信息传播的动力进行分析,最后构建了新媒体环境下智库信息传播的机理模型,并提出新媒体环境下智库信息传播的管理对策和建议。[结果/结论]新媒体环境下智库信息传播的管理对策为:提升智库综合实力及新媒体运作水平,加强智库信息传播主体媒介素养;增强智库信息时效性,提升智库信息质量;健全智库新媒体相关制度建设,改善智库信息传播氛围;拓宽智库信息传播渠道,提升新媒体平台性能。
[Purpose/significance] The paper provides a reference for the think tank to carry out information dissemination activities and improve its efficiency and influence in the new media environment. [Method/process] This paper analyzes the ways and processes, the components, the interrelationship between elements, and the motivation of think tank information dissemination in the new media environment. Then, it constructs the information dissemination mechanism of think tanks in the new media environment, and puts forward the corresponding management strategies and suggestions. [Result/conclusion] The management strategies of think tank information dissemination include the following contents: improving the comprehensive strength of think tanks and the level of new media operations, strengthening the media literacy of think tank information dissemination;enhancing the timeliness and quality of think tank information;emphasizing the media-related systems construction and the information dissemination atmosphere of think tanks;broadening the channels of information dissemination of think tanks and enhancing the performance of new media platforms.
作者
李中梅
张向先
刘金承
Li Zhongmei;Zhang Xiangxian;Liu Jincheng(Jilin Province Financial Security Research Center,Changchun 130028;School of Management,Jilin University,Changchun 130022)
出处
《智库理论与实践》
2020年第2期11-20,28,共11页
Think Tank:Theory & Practice
基金
吉林省教育科学“十三五”规划智库研究专项课题“新媒体环境下教育智库传播能力建设研究”(课题编号:ZK1827)研究成果之一。
关键词
新媒体
智库信息
信息传播
机理
new media
think tank information
information dissemination
mechanism
