摘要
近年来,互联网和大数据技术的兴起和飞速发展,给保险行业带来了重大的影响,提升了行业技术水平,扩大了可保风险范围,促进了保险产品创新,拓展了保险营销渠道。然而,这种影响不仅给保险业带来了机遇,也带来了挑战。在"互联网+"常态下我国保险业发展也存在一些问题,如何解决这些问题,促进"互联网+"常态下保险行业的健康发展是当前迫切需要研究的课题。
In recent years, the rise and rapid development of Internet and big data technology has brought great influence to the insurance industry, improved the technical level of the industry, expanded the scope of insurable risks, promoted the innovation of insurance products, and expanded the insurance marketing channels. However, this impact not only brings opportunities but also challenges to the insurance industry. Under the "Internet +" normal situation, there are still some problems in the development of China’s insurance industry. How to solve these problems and promote the healthy development of the insurance industry under the "Internet +" normal situation is an urgent topic to be studied.
作者
戴丽
Dai Li(East University of Heilongjiang,Harbin Heilongjiang 150066)
出处
《对外经贸》
2020年第1期116-118,共3页
FOREIGN ECONOMIC RELATIONS & TRADE
基金
黑龙江省哲学社会科学研究规划项目“‘互联网+’背景下黑龙江省产业结构优化升级研究”(项目编号:18JLE520)。
关键词
互联网
大数据
保险
Internet
Big Data
Insurance
