摘要
伴随着移动互联网的蓬勃发展,全球通信运营商市场也面临着巨大的变革,上下游产业链对于运营商未来发展走势形成两方夹击之势,同时,数字经济的发展及其带来的红利正在深刻改变与影响着运营商的竞争环境与自身盈利,并对运营商的业务战略与运营本身产生了巨大的影响。文章重点以国际运营商数字化转型为例,对数字经济下国际与国内运营商的数字化转型进行研究与分析,提出了运营商数字化转型的建议。
With the booming development of the mobile Internet,the global market of communication is also facing the reform of the wind and cloud.The upstream and downstream industry chain will form a two-way attack on the future development trend of the operators.The development of the digital economy and the resulting dividends are profoundly changing and affecting the competitive environment and profitability of operators,and having a huge impact on the business strategy and operation of the operators themselves.This paper focuses on the digital transformation of international operators as an example,studies and analyzes the digital transformation of international and domestic operators in the digital economy,and proposes suggestions for the digital transformation of operators.
作者
李秀峰
祁江韵
Li Xiufeng;Qi Jiangyun(China Unicom Research Institute,Beijing 100176,China)
出处
《信息通信技术》
2020年第1期41-45,共5页
Information and communications Technologies
关键词
数字经济
运营商
数字化转型
客户体验
Digital Economy
Telecom Operators
Digital Transformation
Customer Experience
