摘要
以长春市商圈消费者调研数据和零售商业网点POI数据为基础,基于核密度估计、局部热点分析及最近邻距离分析等方法,从城市商圈商业网点分布、零售行业属性、消费者购物行为等方面系统分析城市商圈的空间特征,并探讨城市商圈格局的形成机理。结果表明:①各商圈整体呈现单中心集聚与多中心分散并存的分布态势;新兴商业综合体打破了传统商圈圈层结构,促使商圈由单中心向多中心转化,且呈现出等级化的发展趋势。②零售行业视角下,重庆路、红旗街商圈各行业网点集聚性较高;行业类别中,纺织服装类网点集聚程度最高,数码家电、文化体育、五金家具次之。③商圈等级及业态差异使得其吸引消费者的能力不同,消费水平较高的顾客光顾商圈的频次较低,购物时间越长,顾客消费金额越高。④商圈的历史继承性与业态演替、业态内在特性选择、需求外部性引导的多行业集聚以及消费者需求与网点区位选择的相互作用等因素是商圈发展演变的主要驱动因子。
Based on the POI data and the consumers survey data in three main commercial centers in Changchun,this study aims to reveal the spatial structure of commercial centers,the distribution of retail outlets,and the shopping behavior of consumers,in order to explain the mechanism of commercial space development.Several conclusions are drawn as follows:(1)the spatial distribution of commercial centers in Changchun entails coexistence of concentration in the core area and diffusion in the peripheral area,but the spatial effect of the agglomeration center is significantly different.The new shopping mall has broken the traditional single center structure,which makes the commercial space transform from a single center to a multi-center,and presents a hierarchical development trend.(2)From the perspective of the retail industry,Chongqing Road and Hongqi Street business center have a relatively high concentration of commercial outlets.The discrete characteristics of Guilin Road commercial network are remarkable.In terms of industry category,textile and clothing network point concentration is the highest,digital appliances,culture and sport,hardware and furniture are the second,the integrated retail,fruit,vegetable,tobacco and alcohol concentration is the lowest.The spatial distribution of nodes in different industry types presents hierarchical distribution characteristics,and the higher the rank,the higher the degree of agglomeration.(3)There are significant differences in consumer behavior among different business centers.The more frequent the customers with higher consumption level patronize the business centers,and the longer the shopping time,the more the consumption amount is.The difference between the grade and format of business center makes the gap of ability to attract consumers large.(4)The main driving factors of the development of commercial space are the historical inheritance and succession of commercial space,the selection of intrinsic characteristics of commercial centers,the multi-industry agglomeration guid
作者
浩飞龙
杨宇欣
李俊璐
李妍琳
王士君
HAO Feilong;YANG Yuxin;LI Junlu;LI Yanlin;WANG Shijun(School of Geographical Sciences,Northeast Normal University,Changchun 130024,China)
出处
《经济地理》
CSSCI
CSCD
北大核心
2019年第12期138-146,共9页
Economic Geography
基金
国家自然科学基金项目(41801153、41630749)
中国博士后科学基金项目(2017M621190)
中央高校基本科研业务费专项资金
关键词
零售行业
消费者行为
商圈
POI数据
新兴商业综合体
商业网点
长春市
retail industry
shopping behavior
commercial center
POI data
emerging business complex
commercial outlets
Changchun City
