摘要
随着我国加大对外开放的力度,跨境电商迎来新一轮增长点。跨境电商平台作为引进来和走出去的载体之一应该抓住机遇,加快线上线下全渠道零售融合发展,进一步完善跨境贸易供应链,推动跨境电商行业规模稳中求进地扩大。本文以“全渠道零售”为切入点,将具体案例融合进问题与措施中,为推进跨境电商平台线上线下全渠道零售融合发展提供参考。
With China's efforts to open up to the outside world,cross-border e-commerce has ushered in a new round of growth.The cross-border e-commerce platform,as one of the carriers to introduce and go out,should seize the opportunity to accelerate the development of online and offline omni-channel retail integration,further improve the cross-border trade supply chain,and promote the steady growth of the cross-border e-commerce industry expand.This article takes“omni-channel retail”as the starting point,integrates specific cases into problems and measures,and provides a reference for promoting the development of cross-border e-commerce platform online and offline omni-channel retail integration.
作者
秦钧茹
张朋朋
Qin Junru;Zhang Pengpeng(School of International Economics and Trade,Nanjing University of Finance and Economics,Nanjing 210023,China)
出处
《江苏商论》
2020年第3期51-53,共3页
Jiangsu Commercial Forum
关键词
跨境电商
线上线下融合
全渠道零售
cross-border e-commerce
online and offline integration
omni-channel retail
