摘要
非物质文化遗产是传统文化传承的纽带,为人类发展提供了多元的文化选择。当前,传统的非物质文化遗产正面临着如何转型、更好适应时代发展需要的现实困境,实施乡村振兴战略是传承和发展中华优秀传统文化的有效途径。“大吴泥塑”是国家级非物质文化遗产,也是潮州的亮丽名片。详细梳理潮州“大吴泥塑”的历史与发展脉络,分析发现人们对“大吴泥塑”的非遗价值认识模糊、传承断档断层、产品附加值低等问题,是导致“大吴泥塑”当前保护与传承窘境的主要原因。基于此,在乡村振兴战略的大背景下保护和传承“大吴泥塑”,应提高主体的文化自觉性,形成保护合力;创新传承模式,建立长效保护机制;革新工艺,打造市场品牌;加强宣传,数字化保护与传承。
Intangible cultural heritage is the link of traditional cultural heritage,which provides multiple cultural choices for human development.At present,the traditional intangible cultural heritage is facing the practical dilemma of how to transform and better adapt to the needs of the development of the times.The implementation of the rural revitalization strategy is an effective way to inherit and develop the excellent traditional Chinese culture."Dawu clay sculpture"is a national intangible cultural heritage and a bright business card of Chaozhou city.By analyzing the history and development of"Dawu clay sculpture"in Chaozhou,it was found that people's vague understanding of the intangible cultural heritage value of"Dawu clay sculpture",the fault of inheritance,and the low added value of products were the main reasons for the current dilemma of protection and inheritance of"Dawu clay sculpture".Based on this,under the background of the rural revitalization strategy,to protect and inherit the"Dawu clay sculpture",some measures should be carried out by improving the cultural consciousness of the main body to form a protective force,innovating the inheritance mode to establish a long-term protection mechanism,innovating the technology to create a market brand,and strengthening publicity,digital protection and inheritance.
作者
李红飞
Li Hongfei(School of Public Administration,Xinhua College of Sun Yat-Sen University,Guangzhou 510520,Guangdong)
出处
《农业展望》
2020年第1期116-120,共5页
Agricultural Outlook
基金
中山大学新华学院2019年暑期“三下乡”社会实践项目(B19016)
关键词
乡村振兴战略
非物质文化遗产
“大吴泥塑”
保护
传承
发展
rural revitalization strategy
intangible cultural heritage
"Dawu clay sculpture"
protection
inheritance
development
