摘要
趣味性浓厚的包装设计是通过奇异的形象、独特的造型、丰富的语言和愉悦的情感交织一起吸引现代的消费受众,并影响消费受众的购买。通过对消费受众的心理与趣味性包装设计的关系进行分析,发现传统包装形式、陈旧的意识已不适合现代人们的生活需求和品味,可在传统基础上,通过幽默、情趣、奇异的设计手法,使得产品包装更具针对性和目的性。
The interesting packaging design is to attract modern consumers and influence their purchase decision through an interweaving of uncommon images,unique shape,rich language,and pleasant emotion.Through the relationship analysis between the consumers'psychology and the interesting packaging design,this paper finds that the traditional packaging form and the old consciousness are not suitable for the life needs and tastes of modern people.On the basis of the traditional form,the product packaging should be more targeted and purposeful through the design methods with humor,taste,and peculiarity.
作者
王燕
许存福
Wang Yan;Xu Cunfu(School of Arts,Anhui Xinhua University,Hefei 230088,China)
出处
《黄山学院学报》
2019年第6期95-98,共4页
Journal of Huangshan University
基金
安徽省人文社科重点项目(SK2017A0671)
关键词
趣味性
包装设计
影响
消费心理
Interesting
packaging design
influence
consumer psychology
