摘要
海南省特定发展背景下决定了海南农业必须以品牌为导向发展热带特色高效农业。海南省品牌农业面临着品牌意识淡薄、农业标准化程度偏低、品牌农业创新性不强、区域公共农业品牌的营销与管理薄弱等问题。该文针对存在的问题,提出加大品牌农业宣传力度提升品牌意识、加大品牌农业引导扶持力度、全面构建品牌农业标准化生产体系、加强品牌农业技术创新、完善品牌农产品的产销对接模式等提升海南省农产品品牌的对策建议。
Under the specific development background of Hainan province,agriculture in Hainan must be oriented to develop tropical agriculture with high efficiency characteristics.However,Agricultural products brand in Hainan is confronted with problems such as weak brand awareness,low degree of agricultural standardization,weak innovation of brand agriculture and weak marketing and management.Some countermeasures such as increasing brand agriculture publicity,strengthening the guidance and support of brand agriculture,building the standardized production system of brand agriculture in an all-round way,strengthening the technological innovation of brand agriculture and improving the docking mode of production and marketing of brand agricultural products were proposed to enhance the brand of agricultural products in Hainan Province.
作者
李晓慧
蔡汇丰
赵宏硕
LI Xiaohui;CAI Huifeng;ZHAO Hongshuo(Modern Agricultural Inspection Testing and Control Center of Hainan Province,Haikou,Hainan 571100)
出处
《热带农业科学》
2019年第11期127-131,共5页
Chinese Journal of Tropical Agriculture
关键词
品牌农业
现状
建议
海南省
agricultural products brand
current situation
strategy
Hainan province
