摘要
在儿童品牌创新设计过程中,基于品牌设计的用户体验,探寻儿童品牌与亲子体验设计的关联性,为未来儿童品牌设计的发展提供新的思路和参考。以体验设计研究与亲子关系研究为基础,通过深入分析儿童品牌中的品牌体验与价值,以及亲子体验设计对儿童品牌的影响,构建儿童品牌的亲子体验价值。得出儿童品牌中的亲子体验设计策略,包括亲子体验设计框架与亲子体验设计实践原则。在实践应用过程中,亲子体验设计的接触点设计需要增加趣味性;情节化设计需要增加易用性;行为流程设计秉持以人为本的原则。
In the process of innovative design of children’s brand,based on the user experience of brand design,explore the relationship between children’s brand and parent-child experience design,and provide new ideas and references for the development of children’s brand design in the future.On the basis of experience design research and parent-child relationship research,through in-depth analysis of the brand experience and value of children’s brands,and the impact of parentchild experience design on children’s brands,the parent-child experience value of children’s brands is constructed.The strategy of parent-child experience design in children brand is obtained,including the framework of parent-child experience design and the practical principles of parent-child experience design.In the process of practical application,the contact point design of parent-child experience design needs to be more interesting. Modular design needs to increase ease of use;Behavior flow design uphold the principle of people-oriented.
作者
王雪
王安霞
WANG XUE;WANG ANXIA
出处
《设计》
2019年第23期46-48,共3页
Design
关键词
亲子体验
亲子互动
品牌设计
儿童品牌
体验设计
Parent-child experience
Parent-child interaction
Brand design
Child brand
Experience design
