摘要
在"互联网+地域文化"的双重视角下,竹产品创新设计也面临着双重任务。发掘地域文化与竹产品之间的内在关联性及其对设计的启发性意义,以文化创意提升竹产品的地域辨识度与文化认同感,进而探索适合地方竹文化创意产业接续性发展的最佳路径。同时基于互联网与信息时代背景转变竹产品开发与设计思路,建立适应现代互联网特征的竹产品创新设计体系和营销模式,并依托互联网平台实现多方资源的深度整合与有效利用。
Under the dual perspective of"Internet+regional culture",the innovative destgn of bamboo products is also facing dual tasks.It is necessary to explore the intrinsic relevance between regional culture and bamboo products and its enlightening significance to design,and to enhance the regional recognition and cultural identity of bamboo products for cultural creativity.This helps to explore the best path for the sustainable development of the regional bamboo culture industry.It is also necessary to transform the development and design of bamboo products based on the background of the Internet and the information age,and establish an innovative design system and marketing model for bamboo products that are adapted to the characteristics of the modern Internet.Rely on the Internet platform to achieve deep integration and effective use of multi-party resources.
作者
刘小路
韦鑫珠
谢学婷
Liu Xiaolu;Wei Xinzhu;Xie Xueuny(Academy of Arts and Design,Fuzhou University,Xiamen Fujian,361024,China)
出处
《艺术生活》
2019年第2期32-36,52,共6页
Art & Life
基金
福建省科技计划项目“面向福建智造的‘互联网+设计’互动与服务平台计划”（项目编号：2018R0059）
关键词
“互联网+”
地域文化
竹产品
设计策略
"Internet+"
regional culture
bamboo products
design strategy
