摘要
基于百度指数的邮轮旅游网络关注度,聚焦潜在邮轮旅游者的消费需求,借助变异系数、全局空间自相关、冷热点揭示中国的31个省(自治区、直辖市)邮轮旅游网络关注度的空间分异特征,并在此基础上运用地理探测器对其影响因子进行探测。研究发现:邮轮旅游网络关注度的时间演变趋于平稳、省际差异和冷热点分布差异均显著,且邮轮旅游网络关注度空间分异的影响因子差异显著。据此,提出牢抓邮轮发展机遇以推进邮轮旅游优质发展,加快基础设施建设以优化邮轮旅游发展基础,加大邮轮旅游宣传以强化营销的实践针对性等对策,以创新邮轮旅游经营管理,推进邮轮旅游发展。
Based on Baidu Index of the network attention of cruise tourism,this paper focuses on the consumer demand of the potential cruise tourists and reveals the spatial differentiation characteristics of the network attention of cruise tourism of 31 provinces(including autonomous regions and municipalities)in China by means of coefficient of variation,global spatial autocorrelation and cold and hot spots.On this basis,this paper uses the geodetector to study the influencing factors.The results show that the temporal evolution of the network attention of cruise tourism tends to be stable,the provincial differences and the distribution of cold and hot spots are significant,and the influencing factors of spatial differences of the network attention of cruise tourism are significant.In view of this,the paper puts forward some countermeasures,such as seizing the opportunity of cruise development to promote the high-quality development of cruise tourism,improving the construction of infrastructure to optimize the basis of cruise tourism development and increasing the promotion of cruise tourism to strengthen the practical pertinence of marketing,so as to innovate the management of cruise tourism and promote the development of cruise tourism.
作者
曹咪
侯志强
CAO Mi;HOU Zhi-qiang(College of Tourism,Huaqiao University,Quanzhou,Fujian 362021,China)
出处
《福建农林大学学报（哲学社会科学版）》
2020年第1期89-98,共10页
Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)
关键词
邮轮旅游
网络关注度
空间分异
百度指数
cruise tourism
network attention
spatial differentiation
Baidu Index
