摘要
一、问题的提出神农架林区旅游业经过十几年的发展已经初步形成了一定的产业规模，在国内外享有了一定的知名度。特别是’９６神农架国际旅游节和’９７神农架生态旅游节的举办，标志着神农架在国际旅游市场上已拥有了一席之地。１９９７年，全区共接待国内外游客３０万人...
Abstract The article,starting from the macroseopic target of sustainable development,raises from the microscopic angle the market sales strategy that should be selected in the development of Shennongjia's tourism industry——green sales.The author points out that at present Shennongjia is confronting the chances of deep development of its tourism industry.There appears the possibility of developing green sales in the operation.The author furthermore makes a framework concept of green market sales strategy in terms of the development of products and market as well as the sales combination strategy.
出处
《旅游学刊》
CSSCI
北大核心
1998年第6期29-32,59,共5页
Tourism Tribune
