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作品元素商品化利用的法律治理——以“金庸诉江南案”为考察中心 被引量:2

Regulation of Commercialization of Elements of works——A Close Look at Jin Yong v. Jiang Nan Case
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摘要 作品标题、角色名称、人物形象等元素构成一部完整的作品。作品代表了作家在文化市场上的声誉,能为作者带来经济利益。传统的作品利用方式主要是对作品的全部表达或者部分表达来复制,而现在出现了对作品里简短的元素或抽象的元素进行利用的方式。对作品元素的再利用,一方面是公民表达言论自由的权利;另一方面则可能侵害作者、出版社的合法权益。同人小说、傍名出版等行为导致的法律争议越来越多,成为整顿我国文化市场秩序迫切需要解决的问题。由于著作权法、商标法的缺位,将作家解释为经营者,利用反不正当竞争法规制作品元素商品化利用是我国当前较为妥善的选择。 The title of the work, the name of the character, the character image and other elements constitute a complete piece of work. The works represent the writer’s reputation in the cultural market and bring economic benefits to the author. The traditional way of making use of works is mainly to copy all or part of the expression of works, but now there is a way of making use of short or abstract elements in works. The use of elements of the work, on the one hand is the right of citizens to express freedom of speech;on the other hand, may infringe the legitimate rights and interests of the author and the publisher. There are more and more legal disputes caused by such behaviors as fan fiction and close publication, which are urgent problems to be solved in order to rectify the cultural market order in China. Due to the absence of copyright law and trademark law, it is a relatively appropriate choice for China to interpret the author as an operator, and regulate the commercialization of elements of works by anti-unfair competition law.
作者 张惠彬 ZHANG Hui-bin(Civil and Commercial Law Department,Southwest University of Political Science and Law,Chongqing 401120,China)
出处 《科技与法律》 CSSCI 2019年第6期19-25,83,共8页 Science Technology and Law
基金 国家社科青年项目《人工智能的知识产权问题研究》(17CFX034) 重庆市教委科技项目《重庆市专利资助政策的评估与改进建议研究》(KJQN201900315) 重庆市高等教育学会《基于产学研结合的知识产权人才培养模式研究》(CQGJ19)
关键词 作品元素 商品化利用 法律治理 反不正当竞争法 elements of works commercialization legal governance anti-unfair competition law
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