摘要
指出了城市旅游感知形象作为城市旅游发展评价基础,在很大程度上影响着旅游业的发展速度与方向,是旅游业发展的重要基础与前提。研究通过实地调查探究了影响沈阳市城市旅游感知形象的因素。研究结果显示:城市旅游感知形象与旅游发展呈正相关,但同时城市旅游感知形象受到旅游地的基础设施、旅游资源、旅游者消费能力、安全状况、旅游地环境及信息状况、旅游产品特色等因素的影响。为此,提出了要想提升沈阳市旅游业发展,需要加强沈阳市旅游宣传力度、提升与完善基础设施建设、挖掘独特旅游资源并改善环境质量,以提高旅游的体验感。
As the evaluation basis of urban tourism development, perceptual image of urban tourism affects the speed and direction of tourism development to a great extent, and is an important foundation and premise of tourism development. Through field investigation, this paper explores the factors affecting the perception image of Shenyang’s urban tourism and puts forward targeted promotion strategies. The results show that the perceptual image of urban tourism is positively correlated with the development of tourism, but at the same time, the perceptual image of urban tourism is affected by the infrastructure, tourism resources, tourists’ consumption capacity, safety, environment and information of tourist destination, and characteristics of tourist products. In order to promote the development of tourism in Shenyang, it is necessary to strengthen tourism propaganda, enhance and improve infrastructure construction, excavate unique tourism resources and improve environmental quality to enhance the sense of tourism experience.
作者
邓浩予
石小亮
黄书慧
Deng Haoyu;Shi Xiaoliang;Huang Shuhui(College of Economics and Management,Shenyang Agricultural University,Shenyang,Liaoning,110161,China)
出处
《绿色科技》
2019年第24期284-288,共5页
Journal of Green Science and Technology
基金
辽宁省社会科学规划基金项目(编号:L17CGLO08)
辽宁省教育厅人文社会科学研究项目(编号:WSNYB201602)
沈阳农业大学博士后科研启动基金(编号:770218007)
沈阳农业大学经济管理学院国家基金培育项目(编号:JGPY20170203)
关键词
城市旅游感知形象
旅游发展
沈阳市
city tourism perception image
tourism development
Shenyang
