摘要
高速公路为人们出行提供良好而便利的条件,同时,为高速公路周边地区经济发展提供了助力,为高速公路广告牌商业发展提供了机遇和空间。但是在高速公路广告牌管理过程中存在着一定的问题亟待解决。基于此,论文以重庆高速公路广告牌管理现状为例进行研究和分析,总结了高速公路广告牌管理中存在的不足之处,针对具体问题提出了相应的对策和方案。
The expressway provides good and convenient conditions for people to travel.At the same time,it provides assistance for the economic development of the surrounding areas of the expressway and provides opportunities and space for the commercial development of the expressway billboard.But there are some problems to be solved in the process of billboard management in expressway.Based on this,the paper studies and analyzes the current situation of the billboard management of Chongqing expressway,summarizes the shortcomings of the billboard management in expressway,and puts forward the corresponding countermeasures and schemes for the specific problems.
作者
董历丽
DONG Li-li(Chongqing Tiefa Suiyu Expressway Co.Ltd.,China Railway Construction Chongqing Investment Group,Chongqing 400700,China)
出处
《中小企业管理与科技》
2019年第35期32-33,共2页
Management & Technology of SME
关键词
高速公路
广告牌管理
对策方案
expressway
billboard management
countermeasures and schemes
