摘要
随着移动互联网技术的普及和人工智能技术的深入应用,以及手机端流量的升速降费,短视频行业发展迅速。UGC模式的出现和发展,在我国掀起了一股"全民自制视频"的热潮,但是UGC模式下暴露出欠缺优质内容、用户素养欠缺与存在不确定性等深层次问题,饱受争议。PUGC模式将PGC模式下生产者的专业化与UGC模式下用户需求的个性化结合在一起,将PGC模式的高品质与UGC模式的多元化融合,同时又具有高质量的交互性,是国内短视频未来良好的发展模式之一。
Thanks to popularization of mobile internet technology, wider application of AI technology as well as fee reduction and speed lift-up of mobile phone traffic, short video industry has made great momentum in development. With the development of the UGC model, it has set off a wave of "homemade video" in China. However, UGC model has exposed many problems like fine content shortage, low customer quality and uncertainty and is still controversial in many ways. In this case, PUGC model has combined the professionalism of the producer under PGC model and the individualism of customers’ demand under UGC model and integrated the high quality of PGC model with diversification of UGC model. It has demonstrated high-quality interaction and represented fine development mode of short video in the future.
出处
《淮南师范学院学报》
2019年第6期38-42,共5页
Journal of Huainan Normal University
基金
安徽省人文社会科学研究重点项目“以UGC及PUGC模式为代表的内容生成模式的应用与分析”(SK2018A0688)
