摘要
反向混淆作为一种特殊的商标侵权类型,与传统商标侵权存在着不同的构成和认定标准。我国商标法虽然没有明确规定反向混淆,但在司法实践中已经陆续出现了几起反向混淆的案件。然而,由于立法的缺失,这类案件在司法适用上存在着认定标准不统一以及赔偿数额不合理的现象。鉴于此,本文拟从“非诚勿扰”商标侵权案出发,对我国商标反向混淆的认定标准和损害赔偿救济机制提出完善建议,以便更好地规制商标侵权的发生,平衡商标权利人、使用者以及社会公众的利益。
As a special type of trademark infringement,reverse confusion has different constitution and identification standards from traditional trademark infringement.Although there is no clear stipulation of reverse confusion in trademark law of our country,several cases of reverse confusion have appeared one after another in judicial practice.However,due to the lack of legislation,there are some problems in judicial application of this kind of cases,such as the unified standards of determination and unreasonable amount of compensation.In view of this,starting from the trademark infringement of"if you are the one"case,this paper puts forward some suggestions on the identification standard of trademark reverse confusion and the mechanism of compensation for damages,so as to better regulate the occurrence of trademark infringement and balance the interests of trademark rights holders,users and the public.
出处
《北京政法职业学院学报》
2019年第4期97-101,共5页
Journal of Beijing College of Politics and Law
关键词
反向混淆
商标法
商标侵权
reverse confusion
trademark law
trademark infringe
