摘要
案例教学法在《市场调查与预测》课程中的应用能提高该课程的教学效果,有利于培养学生的创新能力。为帮助人们更好地掌握并在《市场调查与预测》课程中有效应用案例教学方法,在分析大学生创新能力培养的重要性、《市场调查与预测》课程与案例教学法相关理论基础上,研究了《市场调查与预测》课程案例教学法应用的案例设计、案例教学组织、案例教学总结与相关教学支持体系等重要问题。
The application of case-based teaching method in the curriculum of“market research and prediction”can improve the teaching effect and cultivate students'innovative abilities.In order to help people to better understand and effectively use the method in the course of“market research and prediction”,key issues such as the case's design,the organization and summary of case-based teaching,and related teaching support system for“market research and prediction”are discussed in this article based on the analysis of the importance of training college students'innovative abilities,the curriculum“market research and prediction”and the relevant theories of case-based teaching.
作者
余红剑
喻静娴
赵奉军
YU Hong-jian;YU Jing-xian;ZHAO Feng-jun(Alibaba Business School,Hangzhou Normal University,Hangzhou Zhejiang 311121,China;Medical Department,Taizhou Enze Medical Center(Group),Taizhou Zhejiang 318050,China)
出处
《吕梁学院学报》
2019年第5期81-85,共5页
Journal of Lyuiang University
基金
浙江省高等教育“十三五”第一批教学改革研究项目(jg20180286)
浙江省2015年度高等教育课堂教学改革项目(kg2015358)
关键词
创新能力
市场调查与预测
案例教学法
课堂教学改革
innovative ability
market research and prediction
case-based teaching
classroom teaching reform
