摘要
目的:探索与思考适用于互联网背景下定制白酒包装的设计理念和方法。方法:针对个性化定制白酒包装的特点、种类、设计方法展开提炼和研究,提出定制白酒包装的设计对策与模型,结合相关实践案例,探讨个性化定制白酒当中的“贴牌定制、整体定制、数据定制”的包装创新形式。结论:个性化定制白酒包装设计要贴合定制群体的文化诉求、价值诉求与包装艺术相互融合,在设计上突破常规思维和现有定制形式,将“个性可视化”融入到具体的定制包装设计当中,设计出既有定制属性又符合现代审美的白酒包装作品。
Objective:to explore and reflect on the design concept and method of customized liquor packaging under the background of the Internet.Methods:according to the characteristics,types and design methods of customized liquor packaging,the design strategies and models of customized liquor packaging are put forward.Combined with relevant practical cases,the innovative packaging forms of“label customization,overall customization and data customization”are discussed.Conclusion:the design of customized liquor packaging should meet the cultural demands,value demands and packaging art of the customer,break through the conventional thinking and existing customization forms in the design,and integrate“personality visualization”into the specific customized packaging create to design liquor packaging works with both customization attributes and modern aesthetics.
作者
胡志才
姚松奇
HU Zhi-cai;YAO Song-qi(Graphic Design and Animation Engineering Center of Jiangxi,Pingxiang University,Pingxiang Jiangxi 337000,China)
出处
《萍乡学院学报》
2019年第4期65-69,共5页
Journal of Pingxiang University
基金
江西省教育科学“十三五”规划课题一般项目(18YB315)
关键词
互联网
个性化定制
白酒
包装设计
the Internet
customization
liquor
packaging design
