摘要
指出了随着人们旅游需求的不断变化,全球各个国家为了赢取市场优势,陆续开拓了一些新的旅游项目,在这样的国际形势下产生了新的旅游形式——会展旅游。会展旅游是一个前景光明并且能产生高价值的旅游形式,但在我国还没有真正大力发展起来。通过对国内外会展旅游文献研究的综述,揭示了我国会展旅游业的一些由于会展业与旅游业的关系出现松散状况、发展水平处在初级阶段所存留的一些突出问题,同时提出了我国发展会展旅游业应采取建立专业机构、加强会展旅游教育与相关专业人员的投入和提高国际知名度的策略。
With the constant change of people's travel needs,in order to win market advantages,various countries around the world have been exploring new tourism projects.Under such an international situation,a new form of Tourism-exhibition tourism has emerged.MICE tourism is a tourism form with bright prospects and high value,but it has not really developed vigorously in China.Through the summary of the literature research on MICE tourism at home and abroad,this paper reveals some outstanding problems in China's MICE tourism industry,which are due to the loose relationship between MICE industry and tourism industry,and the development level is at the primary stage.Meanwhile,it points out that China's MICE tourism development should adopt the establishment of special organizations,strengthen the MICE tourism industry and related professional input and strategies to enhance international visibility.
作者
王元
石小亮
康万晴
Wang Yuan;Shi Xiaoliang;Kang Wanqing(College of Economics and Management,Shenyang Agricultural University,Shenyang,Liaoning 110866,China)
出处
《绿色科技》
2019年第19期241-243,共3页
Journal of Green Science and Technology
基金
辽宁省社会科学规划基金项目(编号:L17CGLO08)
辽宁省教育厅人文社会科学研究项目(编号:WSNYB201602)
沈阳农业大学博士后科研启动基金(编号:770218007)
沈阳农业大学经济管理学院国家基金培育项目(编号:JGPY20170203)
关键词
会展旅游
发展策略
会展业
exhibition tourism
development strategy
exhibition industry
