摘要
会展旅游中博物馆经营具有优势,也存在障碍。博物馆应改变经营理念,调整经营体制,实施有效的经营策略,在会展旅游中发挥强大的文化功能与旅游功能。
The museum in the meeting tour has both advantages and disadvantages, and it should change managing idea, adjust the managing system and actualize the effective strategy in order to make full use of the cultural and tour function of the museum.
出处
《东南文化》
2004年第4期78-81,共4页
Southeast Culture
关键词
会展旅游
博物馆
经营
Meeting tour Museum Management
