摘要
随着传播技术的不断升级,运用新兴媒体进行传播的活动越来越重视娱乐性,“娱乐至死”倾向严重,这给网络舆论场的主流意识形态建设带来了很大挑战。通过对“娱乐至死”现象的成因及所引发的网络舆论场主流意识形态话语困境的分析,要想实现网络舆论场主流意识形态话语理性回归,就必须从优化网络舆论场主流意识形态话语内容构建、完善网络舆论场主流意识形态话语制度体系、拓宽网络舆论场主流意识形态话语的传播路径等方面努力。
With the continuous upgrading of communication technology,more and more attention has been paid to entertainment in the use of new media in communication activities.The tendency of“entertainment to death”is serious,which brings great challenges to the mainstream ideological construction of the network public opinion field.Through the analysis of the causes of the phenomenon of“entertainment to death”and the predicament of the mainstream ideological discourse in the network public opinion field,we must optimize the content of the mainstream ideological discourse in the network public opinion field and perfect the mainstream ideological discourse system in the network public opinion field in order to realize the rational regression of the mainstream ideological discourse in the network public opinion field.Besides,efforts should be made to broaden the dissemination path of the mainstream ideological discourse in the network public opinion field.
作者
于慧敏
耿步健
YU Huimin;GENG Bujian(School of Marxism,Nanjing University of Finance and Economics,Nanjing 210023;School of Marxism,Shanghai Normal University,Shanghai 200234,China)
出处
《常熟理工学院学报》
2019年第6期37-41,共5页
Journal of Changshu Institute of Technology
关键词
网络舆论场
意识形态
话语权
network public opinion field
ideology
discourse power
