摘要
皖东位于南京都市圈和合肥都市圈的交汇地带,地理位置优越,发展区域体育旅游具有得天独厚的优势.在人民日益增加的健康休养需求与旅游产业供给不平衡、不充分的矛盾背景下,研究区域体育旅游产业联动开发策略对提高皖东体育旅游产业的供给水平和提升区域品牌核心竞争力具有重要作用.由于区域体育旅游产业联动开发涉及政治环境、空间布局、旅游资源、产品结构等多种因素的影响,研究认为区域性体育旅游联动开发首先应打破行政壁垒,以供给侧改革为基础,建设区域联动运营新模式,形成利益共享与补偿的竞争机制,推进体育旅游产业结构调整,加快形成区域体育旅游品牌联动效应.
Wandong zone is located in nanjing metropolitan circle and coastal area of hefei city circle,the geographical position is superior,the development of regional sports tourism has a unique advantage.In the people’s increasing demand of health recuperation with tourism industry supply imbalance,the contradiction of insufficient background,the research of regional sports tourism industry linkage development strategy to improve the supply level of late winter sports tourism industry and regional brand core competitiveness plays an important role.Due to regional cooperation to develop the sports tourism industry involves the political environment,space layout,tourism resources,the influence of many factors such as product structure,the research suggests that regional cooperation to develop the sports tourism should first break administrative barriers,based on the supply side of the reform,the construction of a new regional linkage operation mode,the formation of benefit sharing and compensation mechanism of competition,promote the sports tourism industry structure adjustment,speed up the formation of regional sports tourism brand linkage effect.
作者
程欣泉
CHENG Xinquan(School of P.E.,Chuzhou College,Chuzhou 239000,China)
出处
《周口师范学院学报》
CAS
2019年第5期126-131,共6页
Journal of Zhoukou Normal University
基金
安徽省人文社会科学研究项目“人民美好生活需要与皖东地区体育旅游供给侧结构性改革研究”(SK2017B11)
关键词
皖东地带
体育旅游
区域联动
开发策略
wandong zone
sports tourism
regional linkage
development strategy
