摘要
文章认为网络动员主要有三种作用机制,即情感动员机制、资源动员机制、共意动员机制。在集体行动理论中,网络事件的大量涌现并非源于社会矛盾的加剧和社会怨恨的增强,更为重要的原因在于集体行动发起者可资利用的社会资源日渐丰富。从群体认同塑造视角来研究网络事件,其动员过程大致可以分为三个环节:突出议题而引发关注、赋予意义而能动解读、共享意义而达成共识。针对网络动员多重机制的具体环节,可以规划与之关联的管理路径。
The paper found that there are mainly three mechanisms of action,namely,emotional mobilization mechanism,resource mobilization mechanism,and consensus mobilization mechanism.In the theory of collective action,the emergence of a large number of network events is not stem from the intensification of social contradictions and the increasing of social resentment,but from the social resources available to collective action sponsors are increasingly abundant.By the perspective of group identity shaping to study the mobilization of network events,the mobilization process can be roughly divided into three links:highlighting issues and attracting attention,giving meaning and active interpretation,sharing meaning and reaching consensus.For the specific links of the network mobilization multiple mechanisms,we can plan the management path associated with it.
作者
张恒山
钟瑛
Zhang Hengshan;Zhong Ying
出处
《新疆社会科学》
CSSCI
2019年第4期130-138,150,共10页
Social Sciences in Xinjiang
基金
国家社科基金项目“网络动员在国外社会骚乱事件中的作用机制与管理模式研究”（16CXW029）的阶段性成果
