摘要
全媒体时代,信息无处不在、无所不及、无人不用,高校宣传思想工作面临全新的机遇和挑战。但目前高校宣传思想工作尚处转型,还存在新旧媒体同质化严重,工作人员知识技能欠缺,重视平台投入而轻视内容建设,思想教育方案欠缺广度、深度等特点。为此,学校党委要加强领导、完善机制、促进校园媒体融合;高校宣传思想工作者必须加强学习,更新技术和相关知识;坚持内容为王,坚持移动优先,发挥传统媒体新优势。
Propaganda and ideological work in universities are faced with new opportunities and challenges in the omnimedia era in which all kinds of information is ubiquitous.The propaganda and ideological work in universities is now on the verge of transformation,given that the homogenization phenomenon of new and old media is serious,that operation capabilities of staffs on new media are inadequate,that more emphasis has been put on the investment in platforms rather than on the content construction,and that the ideological education program is not satisfactory in width and depth.Therefore,party committee of universities should adopt the internet mindset,launch and improve relevant mechanisms;staff engaged in the propaganda and ideological work must learn to renew their technical capabilities and related knowledge.Content-first strategy should be adopted to enhance the attraction and influence of information.Mobile-first strategy should be adopted to take a commanding height of the network propaganda and education via up and down linkage.The advantages of publicizing exemplars and using traditional media should be utilized.
作者
张丽芳
ZHANG Lifang(Department of Student Affairs,Hebei Agricultural University,Baoding 071001,Hebei)
出处
《河北农业大学学报（社会科学版）》
2019年第3期122-125,共4页
Journal of Hebei Agricultural University (SOCIAL SCIENCES)
基金
河北农业大学2018年社科基金项目:“新媒体时代高校学生工作方法创新研究”成果(编号:SK201810-1)
河北省2018年社会科学基金项目:“如何增强宣传工作对青年大学生的吸引力引领力研究”(编号:HB18ZZ010)
河北省高等学校人文社会科学2019年研究项目:“全媒体视角下加强高校网络思想政治教育工作的实践性研究”(编号:SQ191070)
关键词
全媒体
高校
宣传思想工作
omnimedia
universities
propaganda and ideological work
