摘要
智媒技术的发展推动着新闻业的算法转向,算法分发成为网络新闻的主要分发方式。然而价值观的弱化导致内容导向问题频发,个性化推送中“主观性”的无限满足也放大了主体选择偏向,带来了单面人的加速出现。通过对上述问题的批判性反思,本文认为:应采用个性化、场景化的融合推送弥合社会图景、共性化的推送传导主流价值;建立人工、技术、法规三位一体的监管体系;此外,消费什么样的内容,本身也是用户的素养问题,应多措并举提升用户普遍的媒介素养。
The development of media technology promotes the algorithmic turn of journalism. Algorithm distribution has been the main distribution methods of network news. However, the weakening of news value cause frequent occurrences of content oriented problems. The infinite satisfaction of subjectivism in the personalized pushing has magnified choice bias of subject information, which has accelerated the appearance of “one dimensional man”. Through a critical reflection of above problems, the article believes that we should bridge personalized and various scene based way with social scene and generality push to transmit the mainstream value. And we also need to establish a “trinity” supervision and management system, which includes human, technology and legislation. Besides, information consumption is also related to user literacy. It means that we should implement many measures to improve user media literacy.
作者
周云倩
胡江伟
Zhou Yunqian;Hu Jiangwei
出处
《新媒体与社会》
2019年第1期14-23,共10页
New Media and Society
基金
国家社科基金项目“网络公共情绪的识别、预警与疏导研究”(项目编号:14BXW025)
南昌大学研究生创新专项资金立项项目“网络舆情中的高频转发研究”(项目编号:CX2017286)的阶段性成果。
关键词
算法分发
主观性
共性化推送
媒介素养
Algorithmic distribution
Subjectivism
Generality push
Media literacy
