摘要
据欧睿预测,2017年至2021年,中国彩妆市场销售额的复合增长率为11%,这受益于消费者对彩妆的接受度越来越高,对彩妆的了解也相对增加。随着彩妆市场的蓬勃发展,消费者对卸妆类产品的需求也将日益强劲。人们为了脸部肌肤的洁净和健康,卸妆产品成了必备用品。现如今卸妆概念越来越受到爱美人士的关注。据凯度消费者指数连续性城市家庭购买数据显示,卸妆产品(包括深层洁面产品)在近两年都保持着大于10%的增长速度,并指出卸妆产品将在未来有很大的发展空间^([1])。
According to the forecast from Euromonitor, the compound growth rate of cosmetics sales in China will be 11% from 2017 to 2021, which will benefit from consumer constantly improving acceptance and understanding on makeup products. With a rapid development of cosmetic market, the demand for makeup remover products will be increasingly stronger. For the cleanness and health of facial skin, to choose a proper makeup remover is essential. Nowadays, the makeup-remover concept in the products is getting more popular. The urban household continuity data in Kantar consumer index, shows that the makeup-remover product (including the deep cleanser products) has maintained a growth rate of more than 10 % in the past two years, and indicates that the makeup-remover product has a great potential for development in the future.
作者
冯嘉文
卢晓斌
杨晓珊
Feng Jiawen;Lu Xiaobin;Yang Xiaoshan(R&D Center,Guangzhou Jiaolan cosmetics Co.,Ltd.,Guangzhou 510080,China)
出处
《广东化工》
CAS
2019年第20期53-54,共2页
Guangdong Chemical Industry
关键词
卸妆
卸妆油
卸妆膏(卸妆霜)
卸妆凝胶(卸妆凝露)
卸妆乳
卸妆液
卸妆泡泡
makeup remover
makeup remover oil
makeup remover cream
makeup remover gel
makeup removing lotion
makeup remover liquid
makeupremover bubble
