摘要
“市场调查与分析”是经济统计学专业的专业基础课,是一门培养应用型人才创新实践能力的重要课程。当前社会对应用型人才的培养提出了新的要求,而传统“市场调查与分析”课程教学中存在教学方法单一、课程训练不够、案例引入较少、评价不全面等问题。针对课程教学存在的问题,本文分别从理论内容调整、任务实践与实训结合、学科竞赛驱动、教师课题项目引领等方面对“市场调查与分析”课程的教学改革进行初步探讨,以探寻更加符合社会对应用型人才的需求的课程教学模式。
Market survey and analysis is a professional foundation course for the major of economic statistics. It is an important course to cultivate the innovative practice ability of applied talents. At present, the development of the society puts forward new requirements for the cultivation of applied talents. However, there are problems in the teaching of traditional market research and analysis courses, such as single teaching methods, insufficient course training, less case introduction, and incomplete evaluation. Aiming at the problems existing in the course teaching, the paper discusses the teaching reform of the market research and analysis course from the aspects of theoretical content adjustment, task practice and training combination, subject competition drive, and teacher project guidance, in order to explore the course teaching mode that is more in line with the needs of social development for applied talents.
作者
祁垒
朱方霞
史雨梅
Qi Lei;Zhu Fangxia;Shi Yumei
出处
《科教文汇》
2019年第30期120-121,共2页
Journal of Science and Education
基金
滁州学院教学质量与教学改革工程项目（2016jxtd06,2017kcgg006,2017jy037,2018kcgg005）
安徽省高等学校省级教学质量与教学改革工程项目（2017jyxm0488）
关键词
市场调查与分析
教学改革
实践
应用型人才
market survey and analysis
teaching reform
practice
applied talents
