摘要
随着经济的发展、信息时代的来临以及人们生活水平的提高,知识付费方式成为人们快速获取有效信息的重要途径。文章主要以高校学生为研究对象,采用问卷调查方法,并用SPSS软件分析,探究高校学生知识付费产品的使用情况。调查发现,高校学生普遍看好知识付费前景,但对知识付费产品的使用及利用率相对一般,且支付金额较少,使用原因主要为获取知识和信息等。因此,知识付费行业应以高质量内容为策略,打造核心竞争力;大学生也应理性对待知识付费,把免费和付费获取知识结合起来,真正合理高效地使用知识付费产品。
With the development of the economy and improvement of people's livelihood, we are ushered in a new era of information where paid knowledge products have become an important way for people to obtain information. This paper targeted at college students, tries to understand how college students get along with paid knowledge products based on a questionnaire survey and SPSS software. The survey shows that college students tend to be optimistic about the prospects of paid knowledge, admitting that they rely on them to gain valuable knowledge and latest information, but the usage of paid knowledge products is low, and they do not want to pay too much for the products. Therefore, the paid knowledge industry should offer low-cost but qualified contents so as to build the core competitiveness. College students should also combine free and paid knowledge so as to harness paid knowledge products effectively.
作者
赵梓辰
刘春艳
Zhao Zichen;Liu Chunyan
出处
《图书馆研究与工作》
2019年第11期29-33,共5页
Library Science Research & Work
基金
国家社会科学基金一般项目“新型智库协同知识管理能力与智慧服务创新研究”(项目编号:17BTQ052)的研究成果之一
关键词
高校学生
知识付费产品
知识付费平台
college student
paid knowledge product
paid knowledge platform
