摘要
国内三大运营商从产品创新、商业模式转变、渠道转型及组织机制等方面入手,全面推进互联网化运营。本文在界定互联网化运营的重要环节的基础上,分析国外领先运营商互联网化运营的重要举措;对比分析国内运营商互联网化运营路径,发现存在着“以用户为中心”的理念缺失、会员体系尚未构建、差异化服务缺失和产品融合不足四方面的问题,并提出针对性的发展建议。
The three major telecom operators in China promoted the transformation of operations to the Internet from the aspects of product innovation,business model transformation,channel transformation and mechanism reform.This paper analyzes the important measure of Internet operation of foreign telecom operators on the basis of defining important factors in Internet operations.There are four problems by comparing and analyzing the Internet operation path of telecom operators in china and overseas.The fisrt is lacking of user-centric concepts;the second is the membership system has not been built;the third is lacking of the differentiated services,and the last one is that product integration is insufficient.At the end of the article,we also put forward corresponding suggestions for the four problems.
作者
胡春霞
贾晖
HU Chunxia;JIA Hui
出处
《信息通信技术与政策》
2019年第9期1-5,共5页
Information and Communications Technology and Policy
关键词
运营商
互联网化运营
路径
telecom operators
Internet operations
path
