摘要
经过农民、电商平台、基层政府、消费者等多方主体的协同参与,一般化的电子商务技术同地方性的乡村生产网络不断磨合以致互嵌,新技术获得深入的经济动员和广泛的社会承认,最终实现了自身社会化,它表征为新旧技术重组、要素累积以及市场再结构化。农民通过"电商兼业""干中学""弹性生产""即时全时交易"等劳动过程,形塑出了决裂于传统经济形态的淘宝村。互联网商务模式呈现出生产消费一体化及内爆式的经济场景,揭示了技术的市场建构过程中丰富的实践原则。在乡村振兴过程中"技术-经济-社会"的复杂互动机制,索引出宏观结构中城乡关系的制度流变,这关涉到未来乡村社会的经济运行及治理转型。
Through the coordinated participation of farmers, e-commerce platforms, grassroots governments, and consumers, the generalized e-commerce technology and the local rural production network continued to work together to achieve mutual integration, and the new technology gains in-depth economic mobilization and extensive social recognition. In the end, it realized its own socialization, which is characterized by the reorganization of new and old technologies, the accumulation of factors, and the re-structuring of the market. Through the labor process of "taking concurrent e-business when outside hometown","learning by doing","elastic production" and "immediate full-time trading", the peasants have shaped Taobao Villages, which have broken through the traditional economic form. The Internet business model presents the integration of production and consumption, as well as the implosion-style economic scenario, revealing the rich practical principles in the process of "market construction of technology". In the process of rural revitalization, the complex interaction mechanism of "technology-economy-society" indexes the institutional evolution of urban-rural relations in the macrostructure, which is related to the economic operation and governance transformation of rural society in the future.
作者
门豪
MEN Hao(Department of Sociology, School of Social and Behavioral Sciences,Nanjing University, Nanjing 210023, China)
出处
《学术探索》
2019年第9期104-113,共10页
Academic Exploration
基金
2019年阿里活水计划“技术创新的社会形成:农村电商的兴起”项目
关键词
技术创新
健壮的网状拓扑
弹性生产组织
在外兼业
农村电商
technological innovation
rural e-commerce
taking concurrent business when outside hometown
robust mesh topology
flexible production organization
