摘要
图书馆文化创意产品开发是文化产业的重要组成部分。河南省图书馆文化创意产品开发取得了一定成绩,但也存在馆属企业隶属关系不明确、政府举措不多、专业人才缺乏、文化创意产品数量少且品种单一等问题。提出河南省图书馆文化创意产品开发策略:成立文化创意产品开发实体,与社会力量跨界融合发展;出台文化创意产品开发的具体政策;加强专业人才队伍建设;强化文化创意产品开发设计与营销及构建多样化的文化创意产品开发模式。
Library cultural creative products development is an important part of cultural industry.Some achievements have been made in the development of cultural creative products of Henan Library,but there are also some problems such as unclear affiliation of the affiliated enterprises,few government measures,lack of professional talents,small quantity and variety of cultural creative products.This paper puts forward some strategies for cultural creative products development of Henan Library:the entity establishment of cultural creative products development,cross-boundary integration and development with social forces;introduction of specific policies for the development of cultural creative products;enhanced construction of professional talent team;strengthened design and marketing of cultural creative products and construction of diversified cultural creative products development modes.
出处
《河北科技图苑》
2019年第5期62-66,共5页
Hebei Library Journal of Science and Technology
基金
2018年度河南省政府决策研究招标课题“新时代河南省图书馆文化创意产品开发的对策”(2018B105)研究成果之一
关键词
文化创意
文化创意产品开发
河南省图书馆
Cultural Creative
Cultural Creative Products Development
Henan Library
