摘要
粉丝“集资”是近年来在网络社群内部兴起的一项经济性集体行动。在其尚不完全合法的情况下,参与“集资”的粉丝人数和范围却在不断扩大。粉丝为什么愿意把个人资金交给他人保管使用?这种群体性行为的内在逻辑又是如何?本文通过进入TFBOYS的一个粉丝集资群——“SL打投组”,发现“集资”实质上是社群内部管理者与参与者之间形成的信任关系的行动转化,这种网络信任关系是粉丝个体能够集群并在社群内部形成自治的关键。
Fans "Fundraising" is an economic collective action emerging in the online community recently. Although it is not yet fully legal, the number and scope of participants are constantly expanding. Why are fans willing to hand over personal funds to others? What is the internal logic of this action? By entering a fans fundraising group called "SL", the author finds that fans "fundraising" action is essentially a transformation of trust between managers of community and its members. This online trust relationship is the key for individuals to form a group and gain autonomy within the group.
作者
丁珂玥
胡菡菡
Ding Keyue;Hu Hanhan
出处
《传媒观察》
2019年第9期57-62,共6页
Media Observer
关键词
粉丝社群
集资
集体行动
网络信任
Fan community
fans fundraising
collective action
online trust
