摘要
通过对长沙西山香草园休闲农业的考察与休闲活动体验,并结合文献分析,发现体验经济对休闲农业的发展有着重要的影响,通过体验经济的4E体验理论与农业资源的契合分析,现代休闲农业要发展,要以现有的农业资源突出休闲农业的特色;强调农耕文化和体验性是休闲农业项目创新的基本方向;运用新型的营销方式和农业休闲品牌创建是发展农业休闲产业的重要手段,休闲农业是现代农业重要组成部分,在实施乡村振兴战略中,借助体验经济发展休闲农业日益重要。
Based on the investigation of leisure agriculture and the experience of leisure activity in xishan vanilla garden in changsha and literature analysis, it is found that the experience economy has an important influence on the development of leisure agriculture. Through the fit analysis of 4E experience theory of experience economy and agricultural resources, To develop modern leisure agriculture, it is necessary to highlight the characteristics of leisure agriculture with existing agricultural resources;Emphasizing farming culture and experience is the basic direction of leisure agriculture project innovation;The use of new marketing methods and the establishment of agricultural leisure brand is an important means to develop the agricultural leisure industry, Leisure agriculture is an important part of modern agriculture, In the implementation of rural revitalization strategy, the development of leisure agriculture with the help of experience economy is increasingly important!
作者
汪青美
张冰新
WANG Qing-mei;ZHANG Bing-xin(Business School of Central South University of Forestry and technology, Changsha 410004, Hunan)
出处
《湖南工业职业技术学院学报》
2019年第3期47-51,共5页
Journal of Hunan Industry Polytechnic
基金
湖南省完善集体林权制度改革研究(项目编号:ZDWT-2016-16)
关键词
体验经济
休闲农业
分析问题
发展对策
experienceEconomy
leisureAgriculture
analyze Problem
development countermeasures
xishan vanilla garden
