摘要
建设基于微信平台的广电网络网厅,充分考虑广电企业的业务模式和现有其他第三方系统的现状,通过针对微信公众平台的配置、开发及与第三方广电运营系统的接口配合,生成业务功能,实现面向广大微信用户的广电网络用户服务平台。利用微信公众账号服务的统计分析功能,建立用户自定义统计报表,实现精确营销分析,根据用户在微信平台的行为分析,为精确化营销提供数据依据,以实现帮助企业制定产品销售策略。
To construct radio and television networks business hall based on WeChat platform, we should fully consider the enterprise s business model of radio and television and other third party system of the status quo. By generating business functions by coordinating the configuration and development of the WeChat public platform and the interface with the third-party broadcasting and television operation system, we can generate business functions which can realize the implementation for the WeChat users of radio and television network service platform. By using the statistical analysis function of WeChat public account service, the user-defined statistical report is established to achieve accurate marketing analysis. Based on the analysis of users behaviors on WeChat platform, the data basis is provided for precise marketing to help enterprises develop product sales strategies.
作者
张黎黎
李牧清
ZHANG Lili;LI Muqing(Hebei Radio and Television Network Group, Qinhuangdao Co., LTD., Qinhuangdao 066000, China)
出处
《中国有线电视》
2019年第8期822-825,共4页
China Digital Cable TV
关键词
微信平台
广电网络
网厅
WeChat platform
network of radio and television
network business hall
