摘要
"互联网+"背景下信息获取渠道的选择是影响居民生产和生活的重要因素,基于CGSS2015的调查数据,对中国居民信息获取渠道的选择进行了实证分析。研究发现,中国居民主要以电视和互联网作为其主要信息获取渠道。实证分析表明,收入水平和教育水平是制约居民拓宽信息获取渠道的主要因素。年龄是影响居民改变传统信息获取方式接受新兴信息获取方式的限制因素。居民的工作经历及工作现状以及居住类型对信息获取渠道的选择也有影响,尤其是居民的工作经历及现状对居民新兴信息获取渠道选择有显著性影响。基于此,针对中国居民信息获取渠道的特点提出了完善中国信息供给的建议。
The choice of information channel influence the individuals' production and life in data time, so this paper executes an empirical study of individuals' information channels choice, analyzes the influencing factors and applies Multinomial Logit model based on the survey data CGSS 2015. Through the econometric analysis, we find that indi viduals select television and internet as their primary information channels, and income and education levels are the main factors of the individuals to broaden their information channels. Age is affects individuals to change the traditional way of receiving information to new way. Work experience and work status of the individuals and the live style affect the choice of the information channels, especially the work experience and work status have a significant impact on the individuals' selecting the new information channels. Base on this, the paper puts forward the suggestion of improving information supply.
作者
刘晓倩
牛晓耕
LIU Xiaoqian;NIU Xiaogeng(School of Economics and trade,GEO,Hebei Shijiazhuang 050031,China)
出处
《农业图书情报》
2019年第6期40-47,共8页
Agricultural Library and Information
基金
河北地质大学博士科研启动资金
河北省教育厅青年项目（项目编号：SQ191082）
河北省教育厅重点项目（项目编号：SD161063）
河北省科技厅项目（项目编号：18454213D)
