摘要
电商广告是基于互联网兴起的一种新型广告,其具有传播范围广、传播对象定向化、传播形式动态化的特点,在互联网时代是传播媒体的重要收入来源。随着电子商务与移动互联网融合,改变了传统互联网购物行为,致使人们获取信息和购物体验更加倾向于移动应用。电商广告通过移动媒体进行传播,受移动设备屏幕大小和设备系统的限制其具有广告展示的局限性,为此移动媒体环境下的电商广告视觉设计需要具备特殊的表达能力,不仅要在视觉元素上进行有效的表达,而且要通过视觉抓住商品的卖点和通过视觉引导消费者逻辑思维,将点击率转化为实际购买力。
E-commerce advertising is a new type of advertising based on the rise of the Internet.It has the characteristics of wide dissemination,orientation of dissemination,and dynamic form of communication.In the Internet age,it is an important source of income for media.With the integration of e-commerce and mobile Internet,the traditional Internet shopping behavior has changed,resulting in peoples access to information and shopping experi-ence more inclined to mobile applications.E-commerce advertising is spread through mobile media.Due to limitations of mobile device screen size and device system,it has the limitations of advertising display.Therefore,e-commerce advertising visual design in mobile media environment needs to have special expressive capabilities,not only in the visual The elements are effectively expressed,and the click rate is translated into actual purchasing power by visually grasping the selling point of the product and visually guiding the consumers logical thinking.
出处
《数码设计》
2019年第1期114-116,共3页
Peak Data Science
