摘要
随着大数据的存储、处理和分析技术不断发展,从移动网络大数据中挖掘和分析用户行为等成为可能。利用移动大数据对终端用户进行画像,从海量移动用户中挑选出潜在家宽营销用户,为移动家宽营销提供了新手段和新思路。本文介绍了在进行潜在家宽用户挖掘中的大数据处理和分析思路,对于用户画像以及潜在家宽用户的挖掘的思路进行讨论分析。
With the continuous development of large data storage, processing and analysis technology, it is possible to mine and analyze user behavior from large data of mobile network. Making use of big mobile data to portray end users and selecting potential home-wide marketing users from a large number of mobile users provides a new means and new ideas for mobile home-wide marketing. This paper introduces the idea of big data processing and analysis, user portrait and the idea of mining potential home-wide users.
作者
罗怀瑾
徐晓东
刘艳
田文静
LUO Huai-jin;XU Xiao-dong;LIU Yan;TIAN Wen-jing(China Mobile Group Hunan Co.,Ltd.,Changsha 410003,China)
出处
《电信工程技术与标准化》
2019年第7期65-70,共6页
Telecom Engineering Technics and Standardization
关键词
大数据
用户画像
家宽用户挖掘
big data
user portrait
mining home broadband service users
