摘要
本文以191份政务微博政策文件为研究对象,从账号管理、内容管理、在线互动、资源安排、安全关心、绩效管理、法律问题7个一级维度19个二级维度考察了中国政务微博政策的内容维度及优化方向。研究发现:政务微博管理重视账号注册和账号呈现却较少提及账号注销;关注内容范围、内容审核、内容来源、内容形式却忽视内容可得性和内容存档;侧重政府回应却较少提及公众评论;强调人力资源却忽视财政资金;突出技术安全却较少提及隐私安全;关注绩效考核却忽视绩效奖励和绩效惩罚。中国政务微博管理已经形成独具特色的经验体系,应以建立健全良性“退出机制”、加快制定和发布公众评论互动应遵循的标准规范、加快建立和健全档案管理机制为政策优化方向。
This paper aims to delineate how Chinese government agencies manage government microblogs through examining 191 government microblog policy documents. This study uses a seven-dimension framework which includes account management,content management,interactive management,resource arrangement,security concern,performance management,and legal issues,to analyze these policy documents. The results show that they focus more on account registration and account presentation,but few on account cancellation;for content management,they attach importance to scope of content,content checking,source of content,style of content,but ignore content availability and content archiving;for interactive management,they care about government response but seldom refer to the public comment dimension;for resource arrangement,they emphasize human resource dimension but ignore the financial capital dimension;for security concern,they value technological dimension but seldom refer to privacy security;for performance management,they focus on performance appraisal but neglect performance reward and performance penalty. Thus,Chinese government has formed their unique experience system in managing government microblog. Therefore,we suggest the future directions include establishing and perfecting the “withdrawal mechanism” of government micro-blog;enacting and releasing behavioral standard norms that citizens should conform when commenting on the government microblog;speeding up the establishment and improvement of the management mechanism referring to the work file of government micro-blog.
作者
陈强
王倩茹
CHEN Qiang;WANG Qianru(School of Journalism and New Media,Xi’an Jiaotong University,710049 Xi’an,China)
出处
《西安交通大学学报（社会科学版）》
CSSCI
北大核心
2019年第4期64-72,共9页
Journal of Xi'an Jiaotong University：Social Sciences
基金
国家社会科学基金青年项目(17CXW026)
关键词
政务新媒体
政务社交媒体
政务微博
管理政策
账号管理
内容管理
government new media
government social media
government microblog
management policy
account management
content management
