信息过载视角下用户创建资源列表扩散效果的影响因素研究——以网易云音乐为例被引量：3

Research on the Influencing Factors of the User Generated Resource List Diffusion Effect in the Perspective of Information Overload ——Take Netease Cloud Music as an Example

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摘要 [目的/意义]选取歌单这一典型用户自发组织平台资源创建资源列表模式,探索“什么样的用户创建资源列表更受欢迎”的问题,揭示用户创建资源列表内容丰富度可能引发的信息冗余现象。[方法/过程]基于信息接受理论与信息过载视角,构建用户创建资源列表扩散的信息接受模型,借助爬虫软件获取网易云音乐歌单相关数据,研究资源列表创建者特征、资源列表质量特征对资源列表扩散效果的影响。[结果/结论]网易云音乐中用户社交网络具有无标度特征;创建者活跃度和贡献度对网络中心性产生正向影响;创建者网络中心性、网络活跃度、网络贡献度、资源列表介绍长度对资源列表有用性和资源列表扩散效果均有显著正向影响;资源列表内容丰富度与资源列表有用性、资源列表扩散效果均存在倒U型关系;在资源列表质量特征对资源列表扩散效果的影响中,资源列表有用性起到了中介作用。 [Purpose/Significance]This study selected song list,a typical user spontaneous organization platform resource to create a resource list,exploring the question“What kind of user generated resource list(UGRL)is more popular”,and revealing the information redundancy that may arise from the richness of user generated resource list.[Method/Process]Based on the theory of information acceptance theory and the perspective of information overload,this study constructed the information acceptance model of user generated resource list diffusion,and used the crawler software to obtain the data of Netease cloud music song list and song list creator,and studied the influences of UGRL creator characteristics and UGRL quality characteristics on the UGRL diffusion effect.[Result/Conclusion]The user social network in Netease Cloud Music has a scale-free feature;the creator s activity and contribution have a positive impact on the network centrality;The creator s network centrality,network activity,network contribution,UGRL introduction length have a significant positive impact on UGRL usefulness and UGRL diffusion effect;There was an inverted U-shaped relationship between UGRL content richness and UGRL usefulness,and also between UGRL content richness and UGRL diffusion effect;In the influence of the UGRL quality characteristics on the UGRL diffusion affect,the UGRL usefulness played a mediation role.

作者单英骥邵鹏 Shan Yingji;Shao Peng(School of Finance and Economics,Xi'an Jiaotong University,Xi'an 710049,China;School of Management,Xi'an Polytechnic University,Xi'an 710048,China)

机构地区西安交通大学经济与金融学院西安工程大学管理学院

出处《现代情报》 CSSCI 2019年第7期93-101,共9页 Journal of Modern Information

基金西安工程大学博士科研项目“消费咨询网络中的观点演化与产品扩散”(项目编号:107020338)

关键词用户创建资源列表信息过载扩散效果网易云音乐 user generated resource list information overload diffusion effect Netease cloud music

分类号 G206 [文化科学—传播学]