摘要
高校体育竞赛表演业是我国体育产业的重要组成部分,大学生排球联赛是高校体育竞赛的主要赛事之一。研究在分析供给侧改革理论适用性的基础上,对我国大学生排球联赛的供给现状进行剖析,发现我国大学生排球联赛存在着供给主体专业化程度低、供给乏力、比赛观赏性差、供给内容单一、供给方式落后、空间拓展不利、供给对象开发不足、大学生参与度低等问题。为加快高校体育竞赛表演业的发展,提出要激发供给主体积极性,提升赛事供给质量、丰富供给内容?坚持融合发展、以人为本,促进供给方式合理化和打造赛事品牌核心价值,增加供给对象等供给升级策略。
College sports competition performance industry is an important part of China’s sports industry, CUVA is one of the major events of college sports competition. Based on the analysis of the supply side reform applicability on the basis of the theory, analyze the current situation of the supply of CUVA, study found that CUVA is a low degree of specialization of supply subject, supply fatigue, poor, the appreciation of the game content single supply, supply way backward, extending is adverse, supply insufficient development object, low participation of college students. In order to accelerate the development of sports industry, it is proposed to stimulate the enthusiasm of the main body of supply, improve the supply quality and enrich the supply content, adhere to the integrated development, people-oriented, promote the rationalization of supply mode and build the core value of the competition brand, increase the supply objects and other supply upgrading strategies.
作者
张传昌
郑一婷
ZHANG Chuan-chang;ZHENG Yi-ting(School of Physical Education and Sport Science,Fujian Normal University,Fuzhou 350000,China)
出处
《南京体育学院学报》
2019年第6期29-34,53,共7页
Journal of Nanjing Sports Institute
基金
中国大学生体育协会一般课题:供给侧改革背景下大学生排球联赛推广策略研究(项目编号:201813508)
福建省教育厅课题青年课题:福建省排球人才培养的高校供给侧改革策略研究(项目编号:JAS180077)
福建师大校教改培养项目:供给侧改革背景下福建省高校排球人才培养模式研究(项目编号:P201801010)
关键词
大学生排球联赛
供给升级
比赛观赏性
赛制创新
赛事推广
CUVA
upgrade of supply
appreciable characteristic of game
competition system innovation
event promotion
