摘要
大型国际体育赛事开幕式是面向世界和国内外公众的重要媒介仪式,同时也是政府国际公关和国家形象传播的契机.以俄罗斯世界杯开幕式为例,采用问卷调查获得533个样本数据,经信度效度检验、因子分析和变量相关性分析,发现传播范围、开幕式组织、开幕式内容是影响国家形象传播的三个因子,该三个因子彼此之间显著相关并均与国家形象传播效果显著正相关.据此,对大型国际体育赛事开幕式筹备提出"把各项要素视作整体、展示最具特色的国家形象符号和融入更多的国家形象元素"三点建议.
The opening ceremony of large-scale international sports events is an important media ceremony for the world and the public at home and abroad, and also an opportunity for the public relations and national image of the government. Taking the opening ceremony of the World Cup in Russia as an example, 533 sample data were obtained through questionnaire survey, after reliability and validity testing, factor analysis and variable correlation analysis, results show that the scope of the dissemination, the organization of the opening ceremony, and the content of the opening ceremony are the three factors affecting the dissemination of the national image, a significant correlation between the three factors of each other and were significantly positively correlated with national image communication. Accordingly,three Suggestions are put forward for the preparation of the opening ceremony of large-scale international sports events, namely "take all elements as a whole, display the most distinctive national image symbols and integrate more national image elements".
作者
畅冬妮
陈万明
CHANG Dong-ni;CHEN Wan-ming(School of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 211106,China)
出处
《数学的实践与认识》
北大核心
2019年第11期41-48,共8页
Mathematics in Practice and Theory
基金
江苏社科基金重点项目(18GLA006)
中央高校基本科研基金资助项目(NJ2018201)
关键词
俄罗斯世界杯
开幕式
国家形象
对外传播
Russia World Cup
opening ceremony
national image
external communication
