摘要
基于首因效应和认知心理学角度,对开放式创新社区中创意标题对创意实施可能性的影响进行研究。构建创意标题长度、标题吸引力、标题热点和标题消极性4个方面的标题信息说服力特征对创意实施可能性影响的理论假设,并通过小米社区的数据和构建二元逻辑回归方程进行实证研究,最后提出相应的管理启示,以期为企业解决开放式创新社区中创意超载问题和用户改善创意提交质量提供理论依据。
Based on the primacy effect and cognitive psychology, this paper studies the impact of idea titles on idea implementation in open innovation communities. The paper constructs the theoretical hypothesis that the persuasive characteristics of the title inform ation of idea title length, title attraction, title hotspot and title negativity affect the possibility of idea implementation, makes an empirical study through the data of Xiaomi community and the construction of binary logical regression equation. Finally, the corresponding management enlightenment is put forward in order to provide a theoretical basis for enterprises to solve the problem of creative overload in open innovation community and for users to improve the quality of creative submission.
作者
高贝伦
韦铁
Gao Beilun;Wei Tie(Guangxi University,Nanning 530004,China;School of Commerce,Guangxi University,Nanning 530004,China)
出处
《科技管理研究》
CSSCI
北大核心
2019年第11期275-282,共8页
Science and Technology Management Research
基金
国家自然科学基金项目“创新源分散化条件下开放式创新知识搜索定向及路径研究”(71562001)
关键词
开放式创新社区
首因效应
认知心理学
标题分析
open innovation community
primacy effect
cognitive psychology
title analysis
