摘要
相较于整个低迷的图书市场,2006至2015年却是童书出版的“黄金十年”。童书出版在这十年间发展迅猛,逐渐成为拉动整个图书出版行业增长的重要力量。本课题在搜集当当网童书畅销榜数据以构建原始数据库的基础上,对各项数据进行挖掘和归纳,并根据分析结果对童书出版提出相关建议。从而探究童书畅销因素,为童书市场的良性发展提出建议,有助于童书出版领域的健康稳健发展。
Compared with the depressed book market, 2006-2015 is the "golden decade" of children's book publishing. Children's book publishing has developed rapidly in the past decade and has gradually become an important force to promote the growth of the entire book publishing industry. On the basis of the original database collected from the the best-selling list data of Dangdang's online children's books, this article mines and summarizes the data, and puts forward relevant suggestions for children's books publishing according to the analysis results. It explores the best-selling factors of children's books and offers suggestions for the benign development of children's book market, which is conducive to the healthy and steady development of children's book publishing industry.
作者
吴昊桢
冯锐
Wu Haozhen;Feng Rui
出处
《传媒观察》
2019年第6期64-71,共8页
Media Observer
关键词
童书出版
数据挖掘
畅销
当当网
children's book publishing
data mining
bestselling
Dangdang
