摘要
童书跨界营销是近几年兴起的新型营销形式。本文界定童书跨界营销的定义及其对出版社的价值贡献,分析童书跨界营销的发展现状,探讨童书跨界营销中存在的问题,最后提出童书跨界营销的策略建议。
Children＇s books crossover marketing is a new type of innovative marketing strategies that has emerged in recent years. This paper defines the definition of children＇s books crossover marketing and its contribution to publishing houses. Through the analysis of the development of children＇s book crossover marketing and the discussion of its existing problems, the paper finally gives the recommendations.
作者
刘晓英
Liu Xiaoying(School of Joumalism＆Communication, South China University of Technology, Guangzhou, 510006)
出处
《出版科学》
CSSCI
北大核心
2018年第4期69-73,共5页
Publishing Journal
基金
华南理工大学中央高校基本科研资助项目"广东省新媒体与品牌传播创新应用重点实验室"(X2XCD2133060)研究成果
关键词
童书
出版社
跨界营销
品牌
Children＇s book
Publishing house
Crossover marketing
Brand
