摘要
本文针对网络小说成为超级IP的影响因素进行样本研究,选取了已被购买版权并改编播出的45例网络小说IP作品作为样本,运用定性比较分析(QCA)的研究方法进行分析。结合理论和业内经验设计了一定的影响因素并得出因素组合。研究结果显示,超级IP形成的影响因素中可得出四种最显著的条件组合,且新媒体宣传手段和受众自发的口碑传播越发对爆款IP生成产生影响。
We conducted a sample study on the influence factors of online novels becoming super IP by selecting 45online novels that had been purchased and adapted for broadcast and using the way of qualitative comparative analysis (QCA).And meanwhile we assumed some influence factors and drew a combination of factors related to theories and experience.Finally,we find four most significant combinations of factors in the formation of super IP,and the new media propaganda as well as spontaneous word-of-mouth spread of the audience have an impact on the super IP.
作者
李彪
王永祺
杨小涵
LI Biao;WANG Yongqi;YANG Xiaohan(Journalism and Social Development Research Center,Renmin University of China;School of Joumalism and Communication,Renmin University of China)
出处
《国际新闻界》
CSSCI
北大核心
2018年第12期165-180,共16页
Chinese Journal of Journalism & Communication
基金
教育部人文社会科学重点研究基地重大项目"微传播时代网络舆情演变机制的系统动力学研究"(项目号:17JJD860005)的部分成果~~
