摘要
互联网行业已日益成为拉动全球经济发展的重要引擎,中国互联网企业的快速发展引起广泛关注,但对中国情境下互联网企业创新模式的研究仍较为匮乏。本文以创新价值链理论为分析框架,对腾讯1998-2016年间的产品创新事件进行嵌套式多案例分析,尝试探讨中国互联网企业的创新机制。研究发现:(1)在创意产生阶段,主要存在移植创意和衍生创意两种类型,这两种创意类型通过动态组合和梯度进阶的方式驱动创意集成的演化过程;(2)在创意转化阶段,组织层面的产品经理制和项目层面的小团队模式作为主要的开发模式通过赛马机制和微循环方式驱动敏捷开发;(3)在创意传播阶段,基于中国文化的需求挖掘锁定情感沟通元,并通过快速迭代、持续优化的方式驱动创意传播的进阶式演化过程。
The Internet industry has increasingly become an important engine for stimulating the development of the global economy. The rapid development of Chinese Internet companies has attracted widespread attention. Throughout the history of the development of Chinese Internet companies,almost every Internet company has a long-term follow-up development of the US " Silicon Valley Model". And almost all successful companies have found out in the process of growth that is completely different from the original survival and business model. Although the disputes of"plagiarism and innovation"faced by Chinese Internet companies in the product development process are still continuing,the Internet companies represented by Tencent,the research object of this paper,are growing into world-class enterprises. How to explain the above-mentioned " paradox" development of Chinese Internet companies? What is the product innovation mechanism of Chinese Internet companies? What are the development characteristics of China? These are the core issues guiding the development of Chinese Internet companies. However,to date,the theoretical and practical circles have not yet given a clear answer to these questions.This paper intends to use the " innovative value chain" as the theoretical basis to select one of China’s fastest growing Internet integrated service providers-Tencent Holdings Co.,Ltd.("Tencent"),which is headquartered in Shenzhen,as its research object. Since the diachronic development of product development,the company has selected the product innovation event with historical turning point as the analysis unit,and the three stages of the innovation value chain as the analysis framework.What are the core constructs of each stage analysis and different constructs? The key elements of"why"and "how"change the main line to develop cross-unit case analysis to reveal the internal mechanism of China’s Internet enterprise innovation value chain.This paper takes the innovation value chain theory as the analysis framework,based on the anal
作者
刘静
范景明
Liu Jing;Fan Jingming(School of Tourism and Hotel Management,Dongbei University of Finance and Economics, Dalian 116025 , Liaoning,China;School of Management, Dalian University of Technology, Dalian 116024,Liaoning, China)
出处
《科研管理》
CSSCI
CSCD
北大核心
2019年第5期35-46,共12页
Science Research Management
基金
国家自然科学基金青年项目(71502024)
国家自然科学基金面上项目(71872030)
关键词
互联网企业
产品创新
创新价值链
案例研究
internet enterprise
product innovation
innovation value chain
case study
