摘要
本文以拉萨雪顿节为例,从游客感知价值视角出发,研究少数民族地区节庆旅游活动,通过测量得出游客感知价值量表,研究得出6个维度,分别是文化认知价值、功能价值、服务价值、情感价值、社会价值、成本价值。文章最后讨论了此次研究的理论作用和管理意义。
This article, taking Shoton Festival in Lhasa as an example, studies festival tourism activities in ethnic minority areas from the view of tourists' perceived value, and obtains the value scale of tourists by measuring the 6 dimensions, which are cultural cognition value, function value, service value, emotion value, social value and cost value. Finally, the article discusses the theoretical and managerial significance of the study.
作者
刘坤梅
王丽璇
Liu Kunmei;Wang Lixuan
出处
《四川民族学院学报》
2019年第2期47-57,共11页
Journal of Sichuan Minzu College
关键词
节庆旅游
游客感知价值
拉萨雪顿节
festival tourism
perceived value of tourists
Shoton Festival in Lhasa
