摘要
从应用型本科广告学创新人才培养的必要性入手,探讨应用型本科广告学人才培养创新内容和路径,同时对应用型本科广告学创新人才评价标准问题提出建议,在人才培养过程中应当构建相应的教师教学评价体系和学生学习评价体系.
Starting with the necessity of cultivating innovative talents in Advertising of applied undergraduate,this paper points out the content and path of cultivating innovative talents in this area,and puts forward suggestions,as well as building the evaluation system of teachers’ teaching and students’ learning.
作者
张双昊
ZHANG Shuang-hao(School of Media Arts,Jilin Business College,Changchun 130507,China)
出处
《白城师范学院学报》
2019年第4期57-60,共4页
Journal of Baicheng Normal University
基金
吉林省教育厅职业教育与成人教育教学改革一般课题(2017ZCY314)
关键词
广告学
创新培养
评价
Advertising
innovation training
evaluation
